A useful script brief separates facts you can substantiate from ideas you want to test. This worksheet creates that separation before wording reaches production.
Start with an approved evidence pack
- Product facts with an accountable source and approved wording
- Audience context supported by research rather than an invented persona
- Permitted source assets and any required synthetic-media disclosure
- Claims, comparisons, testimonials, or topics that must not be used
- The intended next action and the current destination for it
Separate an angle from its evidence
| Possible angle | Planning question | Evidence required before publication |
|---|---|---|
| Audience problem | Which documented problem is this script exploring? | Approved research or a traceable first-hand observation |
| Product demonstration | What can the viewer directly observe? | A rights-cleared demonstration of the exact depicted workflow |
| Comparison | Is the comparison necessary and narrowly defined? | Current like-for-like substantiation plus legal review |
| Customer perspective | Is a real person or result being represented? | Identity, permission, exact source, context, and limitations |
Draft in reviewable blocks
- Opening: state the situation or question without inventing urgency or a result.
- Context: explain the relevant problem using only approved facts.
- Demonstration: show the permitted product or workflow evidence.
- Next step: ask for one clear action that matches the destination.
- Disclosure: include any qualification required for synthetic media, sponsorship, or the claim used.
Use templates as prompts, not proof
- For people dealing with [verified situation], here is one approach to consider: [observable step].
- The question we wanted to explore was [hypothesis]. Here is what the demonstration shows: [verified observation].
- Before choosing [category], check [decision criterion]. In this example, [supported fact].
- This example is synthetic or illustrative. The supported takeaway is [narrow, approved statement].
Create a pre-production review record
- Link every factual sentence to its source and owner.
- Mark each unverified statement for removal rather than softening it into ambiguity.
- Check likeness, voice, music, product, and source-asset permissions.
- Confirm the current destination requirements and required disclosures.
- Name the approver for the final script and keep the approved version.
Log learning without declaring a universal formula
After use, record the exact version, audience, placement, observation window, measurement limits, and decision. Treat the result as evidence about that run, not proof that the same wording will work elsewhere.
Place approved script hypotheses inside a controlled production and learning plan.
Open the workflow plan