Use this preflight to collect the approvals and source material a production team needs. It deliberately does not prescribe platform settings that may vary or change.
Define the intended use
- Campaign owner, intended audience, market, account, and placement
- The product, offer, and destination that have been approved for the ad
- The one communication job the creative should perform
- The review and launch owners, including who can stop publication
Document actor and asset permission
| Record | Questions to resolve before production |
|---|---|
| Likeness and voice | Who authorized use, for which channel, market, term, edits, and message? |
| Synthetic-media disclosure | What disclosure is required by current policy, law, contract, and brand standards? |
| Product and source assets | Who owns them, what edits are allowed, and is the depicted use accurate? |
| Music and audio | What license applies to the exact account, placement, territory, and duration? |
| Claims | Which statements are approved, what evidence supports them, and what qualifications are required? |
Prepare the creative packet
- Attach the approved script version and link every factual statement to its evidence.
- Attach only rights-cleared media and record each asset's permitted use.
- Describe the intended framing, captions, audio, and disclosure without assuming current platform specifications.
- Include an accessible review copy and a checklist for visual, audio, and claim accuracy.
- Name the final approvers for creative, legal, media, and destination readiness.
Keep a current platform verification record
| Requirement area | Record before launch |
|---|---|
| Creative specification | Official source, applicable placement, check date, owner, and decision |
| Advertising policy | Official source, market or account scope, check date, owner, and decision |
| Synthetic-media rule | Official source plus legal interpretation and required disclosure |
| Music use | License source, account scope, permitted use, and approving owner |
| Destination | Final URL, visible offer, consent path, and accountable owner |
Handoff and observation
Retain the final file, approvals, settings, destination, launch decision, and observation window. Report what was observed without attributing the result to one creative choice unless the measurement design supports that conclusion.
Use the script worksheet to separate supported product facts from creative hypotheses before this preflight.
Open the script worksheet