Define the job
Record the intended audience, message, offer context, and the action the creative should support.
Start with one clear brief
Start here to define the overall AI video ad job. Use a focused guide when the audience, channel, starting point, or variation plan materially changes the brief; otherwise, keep the requirements together in one clear plan.
Planning workflow
Prepare source material
Gather approved product facts, brand guidance, source assets, and any disclosure language the brief needs.
Choose the focused workflow
Select an audience, channel, product-page, script-led, presenter-led, or variation guide only when that context changes the job.
Set the review path
Name the person responsible for message accuracy, asset approval, and current publishing requirements.
Choose a focused workflow
Audience workflow
AI video ads for ecommerce brands
Plan approved product information, the intended buying consideration, and store or campaign review requirements.
Open guideAudience workflow
AI video ads for marketing agencies
Keep the client brief, approved source material, and review path explicit from the start.
Open guideChannel workflow
AI video ads for TikTok planning
Adapt the brief to the intended placement while checking current publishing requirements.
Open guideChannel workflow
AI video ads for Meta planning
Align the message, source assets, and review criteria with the intended campaign placement.
Open guideStarting-point workflow
Product-page-led video ad planning
Translate approved product-page information into a brief without treating missing context as fact.
Open guideVariation workflow
Creative-test planning
Define a controlled creative difference, fixed elements, and the review decision before production.
Open guide