Define the product job
Record the product, the intended viewer, the buying consideration the video should address, and the context it serves.
Workflow planning hub
Rolo provides self-service software for planning and creating AI UGC video ads. Use this hub to define a product video brief, choose a genuinely distinct commerce workflow, and set review requirements before production.
A product video is only as accurate as its inputs. Record which product facts, images, and claim language are approved, decide the context the video serves — listing, demo, launch, or ad — and keep unverified details out of the brief.
Record the product, the intended viewer, the buying consideration the video should address, and the context it serves.
Gather approved product facts, images, and claim language. Flag anything that still needs an owner or source check before it enters the brief.
Select a storefront, marketplace, shop, or unboxing-style workflow only when that context materially changes the brief.
Name the person responsible for product accuracy, claim language, and the current requirements of the destination surface.
Approved product facts, images, and claim language recorded
Missing product context flagged for an owner, never invented
Listing, demo, launch, and ad contexts decided separately
Synthetic sequences and presenters disclosed where they appear
A named reviewer owns product accuracy before publication
Current Rolo capabilities confirmed before production
It helps teams plan product-led videos from approved product information. It is guidance for the brief and review process, not a promise that a particular product option is currently available.
Prepare the approved product facts, images, and claim language, the context the video serves, and a named reviewer for product accuracy.
No. Missing or unverified product context must be flagged for an owner and resolved from approved sources. The brief must never treat guessed details as fact.
Review the current product experience and Rolo feature information, or contact support, before relying on a particular input, control, or delivery format.
Commerce workflow
Plan storefront and ad videos from approved product-page information.
Open pageCommerce workflow
Plan listing and advertising videos for Amazon contexts.
Open pageCommerce workflow
Plan product videos anchored to a TikTok Shop listing.
Open pageFormat workflow
Plan clearly disclosed, synthetic product-introduction sequences.
Open pageExample standard
Review the evidence standard applied before any product example is published.
Open pageIndustry
See how ecommerce and DTC teams organize the same workflow.
Open pageConfirm the current product experience and access information before relying on a particular workflow.