Define the message
Record the intended audience, the message the presenter delivers, and the action the video should support.
Workflow planning hub
Rolo provides self-service software for planning and creating AI UGC video ads. Use this hub to plan a presenter-led video where every synthetic speaker stays clearly disclosed and illustrative.
An avatar video starts with an approved script and a defined audience. Choose the presenter framing deliberately, document the consent basis and disclosure language, and never present a synthetic speaker as a real customer, reviewer, or endorser.
Record the intended audience, the message the presenter delivers, and the action the video should support.
Gather the approved script, pronunciation notes, and claim language. Flag anything that still needs an owner or source check.
Decide how the presenter is framed and how the synthetic, illustrative nature of the speaker is disclosed wherever the video appears.
Document the consent basis for any real voice or likeness, and name the person who reviews script accuracy and disclosure.
Script approved, sourced, and reviewed for accuracy
Consent basis documented for any real voice or likeness
Synthetic speakers disclosed as synthetic and illustrative
No implication of a real customer, review, or endorsement
Language and pronunciation notes recorded in the brief
Current Rolo capabilities confirmed before production
No. A synthetic speaker must never be presented as a real customer, reviewer, or endorser. Testimonial-style concepts must remain clearly disclosed, synthetic, and illustrative.
Only voices and likenesses with a documented permission basis belong in a brief. Review the current product options and the acceptable-use policy before planning around a specific presenter.
Prepare the approved script, pronunciation and language notes, the disclosure language, the presenter consent basis, and a named reviewer.
Review the current product experience and Rolo feature information, or contact support, before relying on a particular input, control, or delivery format.
Example standard
Review the consent and disclosure standard applied before any example is published.
Open pageChannel workflow
Adapt presenter-led creative to TikTok placements.
Open pageChannel workflow
Adapt presenter-led creative to Facebook and Instagram placements.
Open pageIndustry
See how ecommerce and DTC teams organize the same workflow.
Open pagePolicy
Review the rules that govern synthetic media and disclosure.
Open pageHub
Define the overall video ad brief behind the presenter-led concept.
Open pageConfirm the current product experience and access information before relying on a particular workflow.